Marketing Plan Footwear - 2352 Words

EXECUTIVE SUMMARY For over three years, the Mizuno indoor line has dominated the market. It started during the rise of badminton until today. Mizuno indoor shoes, in particular, has become the market leader in court shoes – both in volleyball and badminton. Although there are close competitors, like Asics and Yonex, the Mizuno indoor line still has unparalleled reputation when it comes to performance and prestige. Mizuno indoor being the market leader has two main threats and competitors. The two competitors, as mentioned above, are Asics and Yonex. These are the two major brands which directly compete with brand equity of Mizuno indoor – in terms of reputation, performance and brand recognition. Another main threat is the the†¦show more content†¦d. Competitive prices e. Availability of products – wide scope of distribution: strategic location of retail stores and complete product line in almost all stores. f. Current users of Mizuno are known winners or prominent figures in the sports industry. g. Effective sales force. h. Effective marketing efforts: sport events, in-store promotions, sales incentives and customer relationship. i. Establishment of department heads per sport section. II. WEAKNESSES a. Product i. Limited design ii. Aesthetically not appealing iii. Limited range of prices iv. store displays are not categorized by sport (for athletics). v. Overstocked wit h old models/products b. Distribution i. Slight lag in delivery and availability of new stocks ii. Ineffective system for stock preparation (warehouse) c. Marketing i. Lack of nationwide events ii. Lack of in-store promotions for Indoor equipment iii. Lack of promotions during holidays or celebrated occasions. iv. No local high profile endorser III. OPPORTUNITIES a. The number of sport associations and sport development programs has not decreased after the height of badminton craze. b. Increased attention for volleyball due to television exposure. c. Badminton organizations started their own grass rootsShow MoreRelatedMarket Analysis and Market Opportunities1013 Words   |  5 PagesDavid J Freiman stated in his book What every manager needs to know about marketingÂâ€" Just as one would not build a house on sand one should not undertake a marketing programme that is not built on a firm foundation of market knowledge. Identifying market opportunities is critical to the development and survival of an enterprise. When identifying new market opportunities, managers need to examine a variety of factors involved in entering or not entering a market including the market s structuralRead MoreEssay on Business Marketing Plan3195 Words   |  13 Pages Coursework 1: Task: Marketing Plan for a new street wear (leisure/sports wear) manufacturer who does not wish to distribute goods via traditional retail outlets. Introduction. The purpose of this report is to develop a clearly structured and efficiently detailed plan, regarding the creation of a business producing and distributing leisure/sports wear clothes in UK. The business plan is designed to function under a focus-differentiated strategy, via internal resources. In the sense that growthRead MoreLi Ning Marketing Plan2787 Words   |  12 PagesInformation Technology and Management Science Engineering Lecture Notes in Information Technology, Vol.14 Marketing Plan for Li-Ning Product Expansion in UK Xin Zhang Dept. of Sports Economics ï ¼â€  Management, Wuhan Inst. of P.E . Wuhan, China Keywords: marketing Plan; expansion; Li-Ning Company Abstract. Through the analysis of UK market situation for Li-Ning Company. This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast, evaluation and controlRead MoreMarketing Plan: ZARA1571 Words   |  7 Pagesï » ¿Content I. Executive Summary II. Situational Analysis III. Target Market IV. Swot Analysis V. Marketing objective and goals VI. Marketing Strategy and Tactics VII. Implementation and Control De La Salle University-Dasmarinas Bachelor of Sciences in Business Administration major in Human Resource Development Management Zara Clothing Company Marketing Plan By Mr. Carl Jastine Eugenio Ms. Angelica May Ignacio Ms. Mary Christine Agojo Ms. Shenna Mae Reyes Read MoreOliberte Marketing Plan13181 Words   |  53 PagesMarketing Plan Olibertà © International Marketing MIB Front - Team 4 I. Executive Summary II. Concept Statement A. Company Background and Mission B. Products and Services C. Business Model: Sustainability and Uniqueness D. Strategic Intention E. Marketing F. Risk Analysis G. Differentiation H. Evaluation: Factor of success III. Situation Analysis A. Industry Analysis 1. Industry overview 2. Porter five forces 3. Market size 4. Position in the market life cycle 5. Available distribution structureRead MoreOutline Of A Marketing Plan5440 Words   |  22 PagesBSBMKG609A Develop a Marketing Plan Assessment 1 ORGANIZATION OVERVIEW Canterbury renovation is a chain of homeward store in city that specializes in bathroom fittings, bedroom fittings, mirrors and decorative items. The organization is considered to be the provider of efficient and cleanly designed products that have had a large impact on the way homemakers shop, and received such recognition that the store was made into a chain in order to fulfill the needs of a larger consumer market. CanterburyRead MoreCabelas Marketing5410 Words   |  22 Pages[pic] Cabela’s 2012 Strategic Marketing Plan Johnson Lee Integrated Marketing Strategy Table of Contents Executive Summary 3 Situation Analysis 3 The Internal Environment 3 The Customer Environment 7 The External Environment 9 SWOT Analysis 12 Developing Competitive Advantages 12 Developing a Strategic Focus 13 Marketing Goals and Objectives 13 Marketing Strategy 13 Primary and Secondary Target Markets 13 Product Strategy 14 Read MoreConsumer Behaviour of Lg Tv12881 Words   |  52 PagesA PROJECT REPORT ON IMPACT OF CONSUMER BEHAVIOUR ON THE MARKETING STRATIGIES OF NEW PRODUCTS WITH REFERNCE TO LG TELEVISION, BANGALORE. SUBMITTED TO ALL INDIA MANAGEMENT ASSOCIATION CENTRE FOR MANAGEMENT EDUCATION MANAGEMENT HOUSE, 14 INSTITUTIONAL AREA, LODHI ROAD, NEW DELHI-110003 OCTOBER 2012 STUDY CENTRE Acharya Institute of Management amp; sciences, Bangalore. Website :- acharyaims.ac.in By SK ABDUS SUBHAN REGISTRATION NO. 420920933 Guided By For the partial fulfilmentRead MoreProject – Organization Dynamics11615 Words   |  47 Pages Marketing Strategy Of Dabur India Ltd [pic] Classic Classic Flipcard Magazine Mosaic Sidebar Snapshot Timeslide Jun 11 Marketing Strategy Of Dabur India Ltd MARKETING STRATERY Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy consists of the analysis, strategy developmentRead MoreSwot Analysis : Nike s Shoes1339 Words   |  6 PagesSWOT Analysis: The altered shoes have different qualities, shortcomings, opportunities, and dangers available. One of its qualities is embedded in Nike s piece of the pie. Questionably, Nike is the main games attire and Footwear Company and the main brand over the globe. Hence, it can effectively advertise the tennis shoes in its current business sector. Nike too has a set up worldwide conveyance channel (chain), solid business sector methodology, a pioneer in innovation and configuration and it