Americanization of the Australian Media Essay -- miscellaneous

Ameri natesization of the Australian MediaThe Australian television set and media have become americanised through the influence of American media and television programs in Australia.This research will only concentrate on the fulfilment of Americanisation in Australia through the influence on television and the film exertion as the aspect of Americanisation covers a wide range from dash to language. To full understand the topic of the hypothesis, proper exploration of the definitions of identity and culture ar of relevance. Identity and culture play an integral role in what an Australian represents as well as how the solid ground views Australians. The meaning of identity can be summarized as The collective aspect of the set of characteristics by which a thing is definitively recognizable or known as well as the set of behavioral or personal characteristics by which an individual is recognizable as a member of a group (Meriam-Webster 2003). Culture unitary the other hand, can be simply coined as the way of life story, language and traditions that are common amongst a group of people (Meriam-Webster 2003). The Australian identity and culture is something that is unique and exclusive to its people, word like barby, gday mate and tinnies immediately refers to Australia. Australians pride themselves as hard-working, humourous and mirthful people, who love the outdoors and good food. But in recent propagation we notice that Australians, are not being Australian enough. Gone are the days where men wore rabbit-fur and trusty leather work-shoes. New York Yankees caps worn backward and polished white Adidas Superstar sneakers coupled with denims worn below the hips sooner have replaced these. Ten years ago, the mentioned situation could only exist in the United States of America. Today we see it happening in almost wholly major cities and suburbs in Australia (Mengel 2001, pers. comm., 11 Aug)Throughout the years, we have heard the consideration American isation frequently invoked but seldom specify. Originally, Americanisation was the label used to define the preoccupancy of immigrants and other minorities seeking citizenship in the United States of. In most cases, Americanisation was defined broadly as The process by which an alien acquires our language, citizenship, customs and ideas. (Bell & Bell, 19982) The boilers suit term Americanisation is most of t... ...sed, as cultural absorbtion not necessarily way that America is exerting dominance over Australia. A somewhat fairer comment on Americanisation would be,Whats new about American culture invading Australia? Nothing. Australia big businessman look, absorb, then move on to its own beat (Mengel 2001, pers. comm. 11 Aug.) tally to Mengel, this may be exactly what Australia along with the rest of the world is experiencing. there is no doubt that USA has managed to spread just about everything from fashion to fast food to hip-hop music throughout the world creating a popul ar culture. Australians may enjoy and appreciate this popular culture, but this by no means making them any less Australian (people restrained prefer watching cricket to professional wrestling e.g. WWE Smackdown) (Bennett 1999, p.208). An interesting point is that the USA has its own cultural dilemma, it should be recognized that the US has too absorbed diverse cultures and traditions leading to many people to question who or what is a real American (Bumbrey S. 1999). The idea of Americanisation should not be snub but rather regarded as part of the cultural assimilation of the world leading towards globalization.